30–50%
Faster enablement creation
Forward Deployed Enablement · B2B SaaS $10M–$250M ARR
Custom AI tools for your GTM.
We ship production AI tools your revenue team will actually use — then drive the adoption that converts them into faster ramp, higher win rates, and real pipeline. Deployed in 60–90 days and owned by your team from day one.
// 30–50% faster enablement. No vendor dependency.
60–90d
To production deployment
20×
Sales productivity multiplier
/ The gap we close
The status quo — and what we replace it with.
The numbers that explain why every path forward currently leaves revenue orgs stuck.
6–9mo
Average rep ramp time
Most orgs accept slow ramp as a fixed cost. It's not — it's a training and tooling problem that compounds every quarter.
We engineer faster ramp from day one.
AI coaching, voice role-play, and a skills heatmap that shows managers exactly who needs help — and where — before deals slip.
<30%
Sustained adoption on AI deployments
Most AI pilots succeed in a demo environment and fail as programs. The gap is never the technology — it's the lack of adoption engineering.
Adoption is built into the engagement, not bolted on.
Dashboards, manager enablement, and an operating cadence are scoped alongside the build — not treated as a separate workstream.
25%
Utilization on enterprise GTM tools
Six-figure ACVs. Painful implementations. No one on your team trained to maintain them — and no vendor who cares once the contract is signed.
Tools your team owns, maintains, and actually uses.
We hand off working systems with documented architecture and hands-on workshops — so your RevOps team can extend what we built without coming back to us.
/ The Problem
Three options. Every one falls short.
You need custom AI tooling for go-to-market. Today, every path forward leaves you stuck.
01
Buy Enterprise Tools
Six-figure ACVs. 25% adoption. Each platform solves 70% of one problem. None of them integrate.
02
Another RevOps HC
Six-month ramp time. Doesn't have the AI build skills. Still depends on engineering for every custom tool.
03
Wait on Engineering
Internal GTM tools sit behind the customer-facing roadmap. RevOps tickets come back wrong six months later — or never.
/ Our POV
Enablement is becoming GTM Engineering.
Table Stakes
The tooling everyone already has.
LMS, Gong, Outreach, Command of the Message, MEDDPICC. Necessary, commoditized, and not where the leverage is anymore.
The Real Work
Compressing the loop.
Using AI to close the gap so the field moves at the speed of the product: what ships this week makes it into the pitch this week, not next quarter. AI amplifying human judgment, not replacing it.
/ Our Thesis
We don't sell you the answers. We build the system that produces them — from your own data.
// Separate the engine from the content
/ Our Approach
One engagement. Three workstreams.
Sixty to ninety days — not six to twelve months.
01
BUILD
Production-grade tools
Custom AI tools built for your ICP and data, delivered in weeks — not quarters. Real systems, not slideware.
02
TEACH
Self-sufficient teams
Hands-on workshops that make your RevOps team able to extend and maintain what we ship.
03
DRIVE
Adoption that sticks
Dashboards, manager enablement, and an operating cadence — because adoption is what determines ROI.
/ How an engagement runs
A repeatable process — not smart people winging it.
Buyers worry about execution risk more than technology risk. Here's exactly how we manage both — every engagement, every time.
01
Days 1–5
Discover
Stakeholder interviews, tool audit, motion mapping
02
Days 5–14
Scope
ICP definition, tool selection, data access
03
Days 14–60
Build
Production tools deployed to your environment
04
Days 45–90
Launch
Workshops, dashboards, rep adoption cadence
05
Day 90+
Measure
Usage tracking, ROI review, team handoff
/ Proof
These are not slideware.
Tools we've built, shipped, and run in production. Patterns we adapt to your ICP and your data.
01 — Scout
Account Intelligence
Researches every account across the web, GitHub, Apollo, Reddit and Gong, scores them against your signal library, and tiers them GREEN / YELLOW / RED with a recommended play.
52 accounts scored · 123 signals
02 — Voice Role-Play
AI Sales Coaching
Reps practice live, voice-driven buyer conversations. Paste a real call transcript and it generates a playable persona scenario, auto-scored on difficulty.
6+ scenarios · 3 difficulty levels
03 — CompIntel
Competitive Intelligence
Auto-monitors competitor sites, changelogs and reviews, then generates battle cards using your own positioning as the contrast. A synthesis pipeline, not static content.
10 cards · 7 competitors tracked
04 — Skills Heatmap
Rep Skill Tracking
Gong-synced skill matrix that scores reps against the competencies that matter, with a manager heatmap that surfaces who needs coaching where.
53 employees · 8 skills tracked
05 — ROI Calculator
Deal Justification
Configurable, multi-category ROI framework that turns usage assumptions into a board-ready business case across every use case.
$4.6M modeled benefit · 594% ROI
Your tool, next.
We adapt these patterns — or build something new — for your ICP, your data, and your motion.
/ Positioning
Nobody does all three.
Every competitor solves one piece of the problem. Only FDE Labs builds, teaches, and drives in a single engagement.
| Provider | Build | Teach | Drive | Speed |
|---|---|---|---|---|
| Strategy boutiques | ○ | ○ | ○ | 6+ months |
| RevOps agencies | ● | ○ | ○ | 3–6 months |
| Enterprise vendors | ● | ○ | ○ | Forever |
| Training firms | ○ | ● | ○ | Weeks |
| FDE Labs | ● | ● | ● | 60–90 days |
/ Why Us
Operators who build.
Operators who learned to build software — not consultants who learned GTM from a book.
Collective experience from
Pure StorageSnowflakeWizGlean
ZuoraSumo LogicCommvaultMenlo Security
/ Next Step
If your board is asking what your AI plan is — that's the conversation.
First step
30-min diagnostic call
30-min diagnostic call
/ Solutions
We ship the tools you'll wish you had sooner.
One engagement, three integrated workstreams, and a library of production-grade AI tools we adapt to your ICP and your data. Real systems your reps actually use — not slideware.
/ The Framework
Build. Teach. Drive.
Every engagement runs all three at once. Tools without adoption are shelfware; adoption without tools is a workshop nobody remembers.
01
BUILD
Production-grade tools
Custom AI tools built for your ICP and data, delivered in weeks — not quarters. We start from proven patterns and adapt them to your motion.
02
TEACH
Self-sufficient teams
Hands-on workshops that leave your RevOps team able to extend and maintain what we ship. You own the system, not a vendor dependency.
03
DRIVE
Adoption that sticks
Dashboards, manager enablement, and an operating cadence. Adoption is the only thing that turns a tool into ROI — so we engineer for it.
/ How It Works
Separate the engine from the content.
The mechanics are universal. What makes a tool yours is your data, your ICP, your competitors, your personas. We build the engine and wire it to your content — so the system gets sharper every time you use it.
Layer 1 · Engine
Universal mechanics
Scoring logic, voice role-play infrastructure, the skill-tracking heatmap, the ROI framework, the competitor-monitoring pipeline. None of it is hardcoded to one company.
Layer 2 · Templates
Starter patterns
Proven starting points by category — signals, scenarios, battle-card structures, a default skills matrix — so the tools are useful on day one, then customized to fit.
Layer 3 · Your data
Yours, fully custom
Your signals, your competitors, your ICP, your personas. You own it, you edit it, it's your data. The system improves passively as you use it.
/ The Toolkit
Tools already in production.
These are live products, not mockups. We tailor each to your data — or build something entirely new on the same engine.
01 · Scout
Scout — Account Intelligence & Qualification
Upload a list of prospects and Scout researches each account across the web, GitHub, Apollo, Reddit / Hacker News, and Gong conversation data. It scores them against a tunable signal library, assigns a GREEN / YELLOW / RED tier, recommends the play, and drafts evidence-based outreach in one click. Paste won-deal transcripts and the engine surfaces your own repeating phrases as candidate signals — you approve, it learns.
- Multi-source researchBrave web, GitHub, Apollo enrichment, community sentiment, and Gong call intelligence — cached and deduplicated.
- Signal-based scoring123 weighted signals across stack fit, eng profile, AI maturity, and readiness. Fully customizable to your ICP.
- Outreach generationTier-appropriate email drafts with bullets sourced from the exact signals that matched.
02 · Voice Role-Play
Voice Role-Play — AI Sales Coaching
Reps practice live, voice-driven buyer conversations against realistic personas — CTOs, VPs of Engineering, technical champions. Paste a real Gong transcript and the system extracts the persona and generates a playable, auto-scored scenario in about a minute. The rep becomes the content creator without realizing it.
- Transcript-to-scenarioWon and lost calls become reusable persona templates with objections and emotional tone baked in.
- Difficulty tiersEasy, medium, and hard scenarios scored automatically so reps level up deliberately.
- Feeds the skills matrixEvery completed role-play flows into rep skill scoring and manager coaching.
03 · CompIntel
CompIntel — Competitive Intelligence
Name your competitors and CompIntel monitors their websites, changelogs, press releases, reviews, and community chatter. It synthesizes the signal into briefings and battle cards that use your own positioning as the contrast — a monitoring-and-synthesis pipeline that works on any competitor set.
- Always-on monitoringDaily check runs surface what changed and flag the high-priority items that need review.
- Auto-drafted battle cardsPublished content built from your positioning, ready for the field.
- Analysis cards & briefingsColor-coded by urgency so the team reads only what matters.
04 · Skills Heatmap
Skills Heatmap — Rep Competency Tracking
A Gong-synced skills matrix that scores every rep against the competencies that matter — Command of the Message, discovery, technical demo, product knowledge — and rolls them into a manager heatmap that shows exactly who needs coaching where.
- Template skill packsStart from MEDDPICC, CoM, discovery, or technical-demo frameworks; add your own.
- Passive scoringGong sync auto-scores reps from real calls — no manual rubric grading.
- Manager analyticsCompletion rates, team readiness, and coverage in one view.
05 · ROI Calculator
ROI Calculator — Deal Justification
A configurable, multi-category ROI framework that turns usage assumptions into a board-ready business case. Model benefit, payback, and FTEs recovered across every use case, then export the whole thing to PDF, PowerPoint, or Excel for the buying committee.
- Per-category modelingConservative, midpoint, and optimistic scenarios across each use case.
- Pilot trackingDrag sliders to actual pilot outcomes and watch success thresholds light up.
- One-click exportPDF, PowerPoint, and Excel outputs your champion can forward internally.
/ Next Step
Tell us your motion. We'll show you the build.
First step
30-min diagnostic call
30-min diagnostic call
/ Packaging · Built for B2B SaaS $10M–$250M ARR
Less than the hire. Less than the tools. More than the deck.
Three productized engagement tiers — each built to produce a measurable business outcome in 60–90 days. Faster ramp, higher win rates, more pipeline. They differ in scope, not philosophy.
Foundation
Foundation
60 days · 1–2 modules
Let's scope it →
Narrow scope to prove the model.
- One or two production-grade tools
- A single hands-on workshop
- Light-touch adoption support
- Tailored to one ICP segment
Recommended
Core
90 days · 3–4 modules
Let's scope it →
The full build, end to end.
- Full multi-tool build
- Multiple hands-on workshops
- End-to-end adoption program
- Manager enablement & cadence
- Across your whole revenue org
Comprehensive
Comprehensive
90 + 60 days · full support
Let's scope it →
Core, plus ongoing partnership.
- Everything in Core
- Executive coaching
- Post-engagement retainer
- Custom dashboards
- Priority roadmap input
// Pricing is shared on our diagnostic call, once we've scoped what you actually need.
/ Always Included
Every engagement ships.
No matter the tier, you walk away with working systems and a team that can run them.
/ Build
Real software
Production-grade tools deployed to your environment — yours to keep, extend, and own.
/ Teach
Skills transfer
Workshops that leave your RevOps team able to maintain and extend everything we build.
/ Drive
Adoption design
Dashboards and an operating cadence engineered so the tools actually get used.
/ Get in touch
Let's talk pricing.
If your board is asking what your AI plan is, that's exactly the conversation we want to have. Start with a 30-minute diagnostic — we'll map your motion, scope a tier, and share pricing on the call.
Book a 30-min diagnostic →